This new year brings with it some of the newest content marketing trends which will most certainly change the way businesses promote themselves and generate leads. The new age content marketing demand tactics to keep the customers engaged throughout their user journey and after.
Furthermore, given the fact that people are constantly changing, the way content is marketed also needs to change over time. It needs to evolve with the needs of your audience. You need to show them what they want, and therefore, you need to create content that is effective and engaging. It is important to distribute content that is consumable by them on a channel they are present on.
To help you channel your content marketing strategies, we will walk you through the five content marketing trends which you need to know to achieve success in 2020. Read on to know!A. Video Streaming and Social Media Live
With the advent of content creation platforms like Snapchat, Smule, TikTok and streaming platforms like Netflix or Hotstar, video and streaming have become popular. YouTube has always played a massive role in taking your content to a wider audience. Also, Facebook and Instagram Live streaming have been helpful in reaching out to audience you may or may not be very active on your page. In 2020, it is only expected to get bigger and better. As per a report published by HubSpot, 54% of users prefer seeing video content from a business or a brand they follow or use. It not only builds trust in their minds, but also help your product or service reach out to an audience that you would have otherwise missed upon. Video and live streaming are sure the ways you would want to try to engage your audience in 2020. More so because, with a greater number of social media channels popping up – be it Instagram TV, or Facebook watch; the platforms you can share those videos is also growing, such as LinkedIn or your website or on whatsapp. It is one of the easiest ways to hold the attention of your audience and by doing Lives on Facebook or Instagram, you can address what they want to know in real time. So, what are you waiting for? Get, Set, Shoot!B. Create Content for Voice Search Assistants
All smartphones and AI powered assistants, such as Alexa and Siri use voice search. It is a more convenient way to look for things these days. Thus, it becomes utmost important to develop a skill for your content to be searchable by these assistants. As per a report by Canalys, there is an increase in voice searches in Q2 of 2018 – the searches grew by 187% in globally. This clearly indicates that more people are using their voice assistants to look up the web instead of typing. Moreover, the way we type in a query on Google is different than how we pose a question to these voice assistants. Example, instead of typing “weather New Jersey”, one would pose a proper question and ask, “What’s the weather in New Jersey today?” This highlights the importance of optimizing queries or content so as it is searchable by voice assistants. It takes a lot from content marketers; they need to identify the probable questions their audience might ask and generate content on the basis of those conversational flows using longtail keywords.C. AR is the Future
Using augmented reality (AR) powered visuals is what users are getting inclined towards. Users love AR filters and lenses which are being offered by platforms like Snapchat – wherein you can give yourself various faces of animals or other human. Many content creators are becoming famous by creating stories via augmented reality of these platforms. They use different faces and stitch a story to distribute it across social media channels. It is become a prominent way to gain followers and earn. There are many AR filters that users can use to create engaging visual content.
Some AR platforms offer you the facility to generate your own lenses to promote your business. For instance, Taco Bell launched its branded lens on Snapchat which was viewed 224 million times. This made it the top campaign in the app’s history. Grab this opportunity and take your business to a wider audience using AR-powered visuals in 2020.D. Connect and Converse
Conversational marketing is what will help you sail through 2020 with ease. Now that more and more businesses are becoming aware of the fact that the swiftest way to shift users from one funnel to another is by triggering the one-on-one conversation. Personalize your content, make your users that you are talking to them one-on-one. Not only does it bring a more human touch to the whole buying experience, it also helps you learn a lot about the behavior of your audience. This will be very useful in creating more relevant content for them and market your products to them in a better way. Now you must understand that conversational marketing comes in many forms – be it email marketing or push notifications, live customer support or feedback surveys, Facebook Messenger marketing or chatbots giving you a one-on-one resolution to queries. It’s already 2020; time to step up the conversational marketing game.E. Move Beyond Personalized Content
Dynamic content delivery is the way forward. A lot has been said about the importance of personalization. It is true that consumers prefer receiving emails and offers that are customized as per their needs and are relevant. According to statistics from Instapage, 54% of buyers expect a personalized discount coupon within 24 hours of sharing their details with a retailer.
Personalization is not just about addressing them by their name; there’s more to it. Take personalized content to a dynamic level. Adapt your content as per user’s location, age, behaviors, likes, dislikes and interests. Customize your content on the basis of demographics and psychographics. Example, you most certainly cannot show summer dresses to someone residing at a place with cold weather. Offer your users some relevant information and encourage them to perform an action desired by you.
This article sums up the trends that are most likely to spread its roots in 2020. Now that you know the importance of having personalized content, video content, visual aids as well as voice search assistants, it’s time you mix and match these offerings to create relevant content for your users. How about a dynamic video content for your audience or an emailer with top picks from their area? Think and plan before you implement a content marketing strategy for your business.